Kamal Patel

Recently when i search around for some best web analytics tool i found some of very interesting and useful tools which are I’m going to share with you.

Web analytics is the process of gathering and analyzing your web content’s data in order to glean meaningful information about how your site is being utilized by your users.

If you are a website owner, you will probably realize how critical it is to know not only your traffic growth but also its sources, visitors/user behavior and loyalty, popular landing & exiting page and many other things.

It doesn’t matter if you are running an e-commerce site or a blog, traffic analysis is key to performance measurement and enhancement. That’s why you need a clever toolkit to help you with the analysis.

There are plenty of Web analytics applications out there, and you probably already know the big guns.

I would like to share with you some of the coolest free web analytics tools available today which may provide valuable data when analyzing your website traffic.

Google Analytics

The most popular free web analytics tool available today. Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. It is extremely powerful, flexible, easy-to-use and comprehensive, which explains the popularity!

Woopra

Woopra is the most comprehensive, information rich, easy to use, real-time Web tracking and analysis application. It offers free and real-time web tracking services compatible with static and dynamic sites.

Piwik

Piwik is a downloadable open source web analytics application developed using PHP and MySQL. It has a “plugins” system that allows for utmost extensibility and customization. Install only the plugins you need or go overboard and install them all – the choice is up to you. The plugins system, as you can imagine, also opens up possibilities for you to create your own custom extensions. It provides you with detailed reports on your website visitors e.g. the search engines and keywords they used, the language they speak, the most popular pages and many other things.

StatCounter

StatCounter is a free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats. You can tracks the market share of search engines, browsers and operating systems including mobile from over 4 billion monthly page views. When a visitor visits your webpage with the installed HTML and Javascript code, their anonymous details are sent to StatCounter to be recorded. Their details are gathered either from the counter the visitor loads from StatCounter, or an invisible image depending on your settings. This action takes place instantaneously and the user is completely oblivious and unaffected by it. StatCounter has invested a great deal of time and money to ensure that this load time is instant. The load time experienced by your visitor is monitored daily and we are continually adding more dedicated servers as we grow to ensure instantaneous responses.

CrazyEgg

CrazzyEgg provides the ability to track, evaluate, and optimize your site based on where your visitors click. Heatmaps and overlays quickly provide perspective into user behavior and habits.

Clicky

Clicky is a clean, all-encompassing analytics package. The service is tailored for small websites and blogs. It’s easy to implement and contains advanced features such as real-time visitor tracking and in-depth content analysis. This means that when you login and view your stats, you are seeing up to the minute data on the traffic to your web site.

Yahoo! Web Analytics

Yahoo! Web analytics is Yahoo!’s alternative to the dominant Google Analytics. It’s an enterprise-level, robust web-based third-party solution which makes accessing data easy especially for multiple-user groups. It’s got all the things you’d expect from a comprehensive Web analytics tool such as pretty graphs, custom-designed (and printable) reports, and real-time data tracking.

FireStats

FireStats is a simple and straight-forward Web analytics application written in PHP/MySQL. It supports numerous platforms and set-ups including C# sites, Django sites, Drupal, Joomla!, WordPress, and several others. FireStats has an excellent API that will assist you in creating your own custom apps or publishing platform components based on your FireStats data.

Reinvogorate Snoop

Reinvogorate Snoop informs you in real-time about what is going on your website. Once downloaded and launched, it sits in the system tray. To monitor the activities of your visitors, you need to insert the tracking code on every page you would like to monitor. To remain updated about recent changes, you can set up the configuration for events you wish to receive. Reinvigorate Snoop is an analytics tool that runs in system tray and streams website and blog events to you live, in real-time. Real-time Notification enables you to be informed instantly once someone makes a comment on your blog, posts in your forum, purchases an item, gets referred from another site, etc. Audible Events help you to keep track on what is happening on your site — you don’t have to worry about missing events. Name Tag Integration lets you label your visitors and keep track on their activities. Both the tool and service are free and in closed beta-testing phase. Mac and PC-versions are also available. To use the tool you need a Reinvigorate account.

GoingUp

GoingUp is is the only SEO & analytics system that rewards you! This platform combines statistical information including visitors, referring URLs and even search engine traffic. It also provides a lot of information for search engine optimization by graphing keyword positions over time.

There are many others tool which i haven’t mentioned here but these are tools which used mostly. Let me know if i have missed one which used most. so i can update it also.

you can also check the Top 10 Twitter Analytics Tools Every Digital Marketer Must Know.