There is a common opinion that Twitter is not very much of a social network and it is rather a place for marketers. It is obvious that every marketer or entrepreneur that starts Twitter campaign has its own master plan of how to conquer the hearts of the target audience via this fast-growing and unique network.
If you work in marketing or public relations, the chances are you are now regularly being asked to use social media to spread your client’s messages. Twitter is all about conversation, not just marketing offers, although that said they do help to a certain point.
No worries, there are many twitter analytics tools are available in market which makes your complicated task easy to manage and also analyze twitter stats.
There are hundreds of twitter tools that measure different statistics out there but many can be a bit of a waste of time. In order to become successful on twitter, you must be able to analyze twitter in terms of services, features, and performance. And we only requires tools that will help you know your marketing efforts ROI and take your social media campaign on twitter to the next levels.
As I’m not that much twitter maniac but I don’t won’t to miss a single chances which helps me to make myself better and better. I had tested some of them in last few months. So, I thought I would share my top 10 with you — so you can use them to measure how effective you’re Twitter campaigns are.
TwitterCounter provides statistics of Twitter usage and tracks over 14 million users and counting. Next to that it offers Pro Twitter Stats for even more powerful statistics and sells featured spots on its website to people who want to gain more followers. Twitter Counter also offers a variety of widgets and buttons that people can add to their blogs, websites or social network profiles to show recent Twitter visitors and number of followers. Every day it generates more than 4 million of those widgets on thousands of websites all over the web.
Tweetstats creates informative graphic reports about twitter activity which may contain aggregates of your daily and hourly tweets, monthly statistics report with interactive data visualization, information about your interface usage, number of replies and mentions of your account.
TweetReach helps businesses measure the impact of social media conversations. It builds for you two pie charts concerning tweet types and quantity of impressions. So you will know how many people your tweets have reached which help you coordinate your twitter marketing strategy in a right direction.
Twitalyzer knows who is in your social network and we know where they live, allowing you to be more targeted in your outreach efforts. Twitalyzer has the industry’s tightest integration with Google Analytics and popular link tracking tools like bit.ly, ow.ly, and j.mp.
Trendistic is a tool that allows you to track trends on Twitter, similarly to what Google Trends does for Google searches. It gathers tweets as they are posted, filters redundant ones and compiles the rest into one-hour intervals. It shows how the frequency of one, two, three and four-word phrases fluctuate over time. The result is a visualization of what is popular and what is not among Twitter users, and how certain events are reflected or even predicted by the microblogosphere. This information can be seen in different ways (the 24 hours chart, the weekly chart, etc.) or a specific zoom made on a specific time span (this can be done by clicking anywhere in the chart and dragging to another point).
Twitter Grader is a free tool that allows you to check the power of your twitter profile compared to millions of other users that have been graded. You just need to enter your twitter username (NO Password) and you’ll get an instant grade and report. It’s easy.
Klout measures and analyses your Twitter data and compares it against a benchmark and against your friends for determines what type of user you are. Apart from measuring your influence, Klout also allows you to measure other interesting aspects like who are you influenced by, who are the top influencers in your industry, how is your influence score vis-a-vis other influencers similar to you. You can use Klout not only for your Twitter score. The Klout Score is the measurement of your overall online influence.
Twoolr shows you a full set of metrics, and you can regard it like Google Analytics for your Twitter account. It displays lots of data about your account such as the amount of mentions, retweets or number of new followers. In addition you can see user comparisons, word clouds, growth and community reports. Best part is that Twoolr sends you a handy email update to inform you about the latest happenings with your account.
Buffer makes your life easier with a smarter way to schedule tweets. Work out all your tweets at one point in time during the day. Then fill up your Buffer with your tweets and Buffer schedules them for you. Simply keep that Buffer topped up and you will then be tweeting consistently all day round, all week long. You can check your buffered tweets for clicks, retweets and how long your tweet reach from now on.
Sprout Social allows businesses to efficiently and effectively manage & grow their social presence across multiple channels and turn social connections into loyal customers. Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that’s intuitive and easy to use.
This is a list of Twitter Analytics Tools which I have found useful and have performed consistently. There are many other tools also available in market, but these are the most popular and give consistent result with good accuracy.
If you have a good tool to recommend, please feel free to share it. Also you can check out my list of Top Free Web Analytics Tools For Your Website .
What is your favorite way to visualize tweets? Please mention in the comments below!