Twitter is a powerful platform for websites/brands to share their content, drive traffic and engagement. Being an internet marketer I always use twitter for all my social media campaign, also I used it for general and personal level as well.

No doubts there are many others also in market, but twitter is kind a tool that gives you a most effective ways to engage with your visitors or customers or friends.

For Social media marketer, analytics should be important part of their marketing campaigns. Gives understanding of what’s going on and what’s not. Analytics is helpful way to determine which tactics you should do or don’t to improve your campaign.

Social Media Marketer uses different tools to keep track of their twitter marketing campaigns. There are many free and paid tools available in market for twitter analytics. Read Top 10 Twitter Analytics Tools Every Digital Marketer Must Know to run successful twitter campaign.

However, people have struggled to accurately measure the amount of traffic Twitter is sending to their websites, one of the biggest complaints about twitter Up until now. According to this problem twitter officially announced Twitter Web Analytics – a tool that give website owners more data on the effectiveness of their Twitter integrations. This tool is powered by BackType – the social analytics company that Twitter acquired few months back.

Twitters Web Analytics dashboard displays mainly three benefits:

• Give understanding how content is shared throughout the twitter network
• Give results on how much traffic Twitter is driving to a publisher’s site
• Displays how much engagement a Tweet Button is actually producing

Twitter Web Analytics will be rolled out shortly in week to a small group of partners, and will be made available to all website owners within the next few weeks. They also released Twitter Web Analytics API for developers who interested in incorporating twitter data to their products.

Its a great sign for social media marketer, so keep continue your campaign with rocking performance on twitter.